Some ROMs don't include google Apps (like Google Play).
The only was to add Gapps is flash it via the Chinese recovery.
Google Apps for Jelly bean 4.1 can be downloaded from here.

Google Apps for ICS 4.0 can be downloaded from here.



1. Put Gapps/SuperSU on your SD card.
2.Go to recovery by Turning off the device and then booting up the phone with POWER & Volume +
3. Select the 2nd option and then 4th option.
4.Now select the Zip file of the Gapps/SuperSU.
5.Select the first option, Now Gapps/SuperSU will be installed.
6.Now choose the “GO BACK” option (The last one) and then choose the first option - Now your phone will reboot.
7. If the installation succeeded, After a minute your phone will boot up with Gapps/SuperSU.
You can check it by search in your apps for Google Play or SuperSU app.